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- Daten mit USB auf die Displays kopieren
- Geschäftsführung wird erweitert
- Digital Signage mit SAMSUNG Displays
- MagicInfo Cloud Server
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- Abspielprobleme bei Videos vom Adobe Media Encoder
- Digital Signage Teil 01: Erste Schritte mit dem Samsung Digital Signage Display
- Luftentkeimung mit Heraeus UV-C-Licht
- Digitale Förderungsprogramme
- Plug-and-play in der Digital Signage Branche
- System-on-chip or media player
- New products to protect Corona/Covid19
- We are ready to deliver and offer various products to protect against Corona/Covid19! Last shipment on 18.12. and then again as of 04.01.
- Samsung MagicInfo Server
- Colour theory made easy
- Digital Signage
- LEDs in illuminated advertising
- Flyers as a marketing tool bring your company forward
- With illuminated advertising through the dark season
- The advertising poster rocks indoors & outdoors
- Very well tested by Netzsieger
- Cleaning and care instructions for poster frames
- Cleaning and care for poster frames
- Sustainability - saving on packaging waste
- Wall or window advertising with a wire rope system from ALDISPLAYS
- DIN formats and poster formats in advertising
- Trade fair report 4th Cologne Businessday
- Around the Point of Sale
- Point of Purchase: The place of purchase and its importance in marketing
- Sales Promotion Definition: What is sales promotion?
- PoS material: sales promotion directly at the point of sale
- PoS material: What matters in design and presentation
- PoS advertising media: What content for advertising at the point of sale?
- PoS actions: Which activities are successful at the point of sale
- Point of Sale: definition and importance of the POS
- Sales promotion Marketing: Measures to promote sales
- PoS Marketing: The Point of Sale and its Role in Marketing
Topics:
Sales Promotion Definition: What is sales promotion?
Sales promotion refers to all marketing measures that are limited in time and aim to improve sales results. The time limit distinguishes the measures assigned to sales promotion from advertising measures: While classical advertising is more concerned with propagating a reason to buy in the first place, sales promotion focuses on the goal of completing or specifically promoting the act of buying.What is sales promotion and who is it aimed at?
Sales promotion measures can be directed at consumers as well as at retailers or sales representatives. With regard to consumers, sales promotions are about increasing the number of first-time buyers and repeat buyers and boosting sales figures. With so-called trade promotions, on the other hand, the focus is on offering the trade a special reason why it should decide in favour of a certain product or offer it more. They also include special measures to promote increased sales of products. So-called staff promotions, which are aimed at the sales force, are intended to strengthen motivation and promote direct sales.
Sales promotion: measures
Sales promotion measures are manifold. Aimed at consumers, these measures include events such as trade fairs or sales exhibitions, as well as shop and decoration aids ranging from customer stoppers and poster frames, promotional counters and folding displays to signage and digital signage systems. The expansion of merchandising systems, the improvement of ordering and procurement possibilities as well as discounts in kind and temporary purchase discounts are also measures that take place within the framework of sales promotion towards consumers. Free samples, vouchers, refund and special price offers are common measures designed to promote sales
Intelligent sales promotion campaigns contribute to the success of a company and provide a boost to new customer business as well as to the strengthening of regular customers. Sales promotion measures also have a great influence when it comes to image building. For this purpose, various actions are often combined to form a larger measure that appears in a harmonious overall picture.