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Newest entries:
- Digital Signage VLOG Teil 1
- Digital Signage VLOG Teil 2
- Samsung MagicInfo Displays: Daten manuell mit USB auf die Displays kopieren
- Geschäftsführung wird erweitert
- Digital Signage mit SAMSUNG Displays
- MagicInfo Cloud Server
- Digital Signage Inhalte mit vistacreate erstellen
- Abspielprobleme bei Videos vom Adobe Media Encoder
- Digital Signage Teil 01: Erste Schritte mit dem Samsung Digital Signage Display
- Luftentkeimung mit Heraeus UV-C-Licht
- Digitale Förderungsprogramme
- Plug-and-play in der Digital Signage Branche
- System-on-Chip oder Mediaplayer
- Neue Produkte zum Schutz von Corona/Covid19
- Wir sind lieferfähig und bieten diverse Produkte zum Schutz vor Corona/Covid19! Letzter Versand am 18.12. und dann wieder ab dem 04.01.
- Samsung MagicInfo Server
- Farbenlehre leicht gemacht
- Digital Signage
- LEDs in der Leuchtwerbung
- Flyer als Marketinginstrument bringen Ihr Unternehmen nach vorne
- Mit Leuchtreklame durch die dunkle Jahreszeit
- Das Werbeplakat rockt im Innen- & Außenbereich
- Sehr gut getestet bei Netzsieger
- Reinigungs- und Pflegeanleitung für Plakatrahmen & Kundenstopper
- Reinigung und Pflege für Plakatrahmen
- Nachhaltigkeit - Einsparung von Verpackungsmüll
- Wand- oder Fensterwerbung mit einem Drahtseilsystem von ALDISPLAYS
- DIN-Formate und Plakatformate in der Werbung
- Messebericht 4. Cologne Businessday
- Rund um den Point of Sale
- Point of Purchase: Der Einkaufsort und seine Bedeutung im Marketing
- Verkaufsförderung Definition: Was ist Verkaufsförderung?
- PoS-Material: Verkaufsförderung direkt am Point of Sale
- PoS-Material: Auf was es bei der Gestaltung und Präsentation ankommt
- PoS Werbemittel: Welche Inhalte für Werbung am Point of Sale?
- PoS Aktionen: Welche Aktivitäten am Point of Sale Erfolg haben
- Point of Sale: Definition und Wichtigkeit des POS
- Verkaufsförderung Marketing: Maßnahmen zur Absatzförderung
- PoS Marketing: Der Point of Sale und seine Rolle im Marketing
Topics:
Sales Promotion Definition: What is sales promotion?
Sales promotion refers to all marketing measures that are limited in time and aim to improve sales results. The time limit distinguishes the measures assigned to sales promotion from advertising measures: While classical advertising is more concerned with propagating a reason to buy in the first place, sales promotion focuses on the goal of completing or specifically promoting the act of buying.What is sales promotion and who is it aimed at?
Sales promotion measures can be directed at consumers as well as at retailers or sales representatives. With regard to consumers, sales promotions are about increasing the number of first-time buyers and repeat buyers and boosting sales figures. With so-called trade promotions, on the other hand, the focus is on offering the trade a special reason why it should decide in favour of a certain product or offer it more. They also include special measures to promote increased sales of products. So-called staff promotions, which are aimed at the sales force, are intended to strengthen motivation and promote direct sales.
Sales promotion: measures
Sales promotion measures are manifold. Aimed at consumers, these measures include events such as trade fairs or sales exhibitions, as well as shop and decoration aids ranging from customer stoppers and poster frames, promotional counters and folding displays to signage and digital signage systems. The expansion of merchandising systems, the improvement of ordering and procurement possibilities as well as discounts in kind and temporary purchase discounts are also measures that take place within the framework of sales promotion towards consumers. Free samples, vouchers, refund and special price offers are common measures designed to promote sales
Intelligent sales promotion campaigns contribute to the success of a company and provide a boost to new customer business as well as to the strengthening of regular customers. Sales promotion measures also have a great influence when it comes to image building. For this purpose, various actions are often combined to form a larger measure that appears in a harmonious overall picture.
