Blog
Newest entries:
- Daten mit USB auf die Displays kopieren
- Geschäftsführung wird erweitert
- Digital Signage mit SAMSUNG Displays
- MagicInfo Cloud Server
- Digital Signage Inhalte mit vistacreate erstellen
- Abspielprobleme bei Videos vom Adobe Media Encoder
- Digital Signage Teil 01: Erste Schritte mit dem Samsung Digital Signage Display
- Luftentkeimung mit Heraeus UV-C-Licht
- Digitale Förderungsprogramme
- Plug-and-play in der Digital Signage Branche
- System-on-chip or media player
- New products to protect Corona/Covid19
- We are ready to deliver and offer various products to protect against Corona/Covid19! Last shipment on 18.12. and then again as of 04.01.
- Samsung MagicInfo Server
- Colour theory made easy
- Digital Signage
- LEDs in illuminated advertising
- Flyers as a marketing tool bring your company forward
- With illuminated advertising through the dark season
- The advertising poster rocks indoors & outdoors
- Very well tested by Netzsieger
- Cleaning and care instructions for poster frames
- Cleaning and care for poster frames
- Sustainability - saving on packaging waste
- Wall or window advertising with a wire rope system from ALDISPLAYS
- DIN formats and poster formats in advertising
- Trade fair report 4th Cologne Businessday
- Around the Point of Sale
- Point of Purchase: The place of purchase and its importance in marketing
- Sales Promotion Definition: What is sales promotion?
- PoS material: sales promotion directly at the point of sale
- PoS material: What matters in design and presentation
- PoS advertising media: What content for advertising at the point of sale?
- PoS actions: Which activities are successful at the point of sale
- Point of Sale: definition and importance of the POS
- Sales promotion Marketing: Measures to promote sales
- PoS Marketing: The Point of Sale and its Role in Marketing
Topics:
PoS materials: What is important in design and presentation?
Designing PoS materials: What matters - Today, the point of sale is not only a pure sales location - it is also part of a successful marketing mix by actively promoting sales and advertising here as well. It is precisely the advertising that is presented directly at the PoS that is often decisive for whether a buyer decides in favour of a product. This makes it all the more important to carefully select PoS materials and to plan marketing directly at the point of sale.
PoS materials are special advertising media designed to be used directly at the point of sale. The possibilities today are diverse and range from flyers, brochures and leaflets to large-format posters and billboards, displays and printed mobile walls. In addition to an effective and appropriate content design, it is also important to give your PoS materials a framework: instead of simply displaying brochures, flyers or leaflets on the sales counter, for example, it is a good idea to present them in a special brochure holder or leaflet holder to attract more attention with the advertising materials. Posters or billboards also look better and are of higher quality if they are not just stuck to the wall or shop window with adhesive tape, but are attractively presented in a poster frame or billboard frame. With the appropriate presentation system, many PoS materials can also be used outdoors, so that posters and billboards can be displayed in a customer stopper in front of a shop entrance or on the pavement.
PoS materials are an efficient marketing tool that, when cleverly placed and presented, attract the attention of prospective customers and promote sales and the brand. When planning, it is important not only to look at individual PoS materials, but to create a harmonious overall image that takes into account the respective advertising or sales campaign and reflects the company in its individual characteristics. A distinction must also be made in the presentation between PoS material that the customer is to take away and material that is to be given a permanent place. Today, there are suitable presentation systems for every type of advertising that give the PoS material its desired effect and allow it to come into better focus.
