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Flyers as a marketing tool bring your company to the fore


Consumers know them; almost every trader and service provider regularly hands them out to customers and visitors at the point of sale or at trade fairs. We are talking about the advertising leaflet for everyone, the flyer or brochure. Service providers in particular like to have flyers and brochures work for them. The little helpers are displayed in the company's own business premises or in restaurants, doctors' surgeries, public offices and other institutions and shops. Brochure stands, table stands and other displays are used to present the print medium in an appealing way.

Use brochures and flyers to attract customers and those who want to become customers. You can read about the best way to do this in the following section.

Designing flyers optimally - no witchcraft

Classically, flyers come in DIN long format and are usually printed on 6 pages with pictures or text. We recommend the principle "less is more" - save yourself long texts that no one wants to read. Rather promote your logo or convince readers with wit and tasteful colour design. If the classic portrait format doesn't fit your concept, opt for something more suitable. All service providers in this field now offer a wide range of formats.

However, the flyer cannot do without information. Refer to contact details, integrate QR codes or corresponding links. Discounts or prize codes also encourage the reader to become active and definitely invite one or two new customers. Absolutely worth noting: The flyer should make it clear to the viewer within seconds how he or she will benefit here or what goal the brochure is pursuing. The flyer should appeal to the viewer in a matter of seconds and encourage him to find his way from the brochure stand or information stand into the consumer's pocket.

Support the environment with sustainable flyer printing

The coming holidays and the turn of the year is not only a time when traders and service providers vie for the favour of consumers with advertising leaf lets. Towards the end of the year, Germans also produce around 10% more waste than on average during the whole year. Even though people are becoming more environmentally conscious, many consumers throw this awareness overboard at the holidays, preferring to give gifts in fancy cellophane wrapping paper instead of paper. Promote sustainable flyer printing, for example, by producing the leaflets with as little emmisions as possible, or make sure you use resource-saving material.

Would you have known: from the leaflet in the Middle Ages to the flyer in the modern age?

As the semantics suggest, the term flyer originated from the word "fly". In fact, the origin goes back to the already 500-year-old leaflets that were used in the late Middle Ages as advertising by market criers or travelling merchants. At the time of the Reformation, the leaflets began to become increasingly political. Later, they were popular for propaganda purposes in times of war, and resistance movements also used the information medium. Who would have thought that it was the raver scene at the end of the 1980s that made the leaflet the popular medium it is today? Since corresponding events and parties were usually held illegally, the organisers could not use official channels and instead put out flyers at similar events. The risk of being held accountable by the law was low, and yet the target audience could be provided with sufficient information.