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- MagicInfo Cloud Server
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- Abspielprobleme bei Videos vom Adobe Media Encoder
- Digital Signage Teil 01: Erste Schritte mit dem Samsung Digital Signage Display
- Luftentkeimung mit Heraeus UV-C-Licht
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- Plug-and-play in der Digital Signage Branche
- System-on-chip or media player
- New products to protect Corona/Covid19
- We are ready to deliver and offer various products to protect against Corona/Covid19! Last shipment on 18.12. and then again as of 04.01.
- Samsung MagicInfo Server
- Colour theory made easy
- Digital Signage
- LEDs in illuminated advertising
- Flyers as a marketing tool bring your company forward
- With illuminated advertising through the dark season
- The advertising poster rocks indoors & outdoors
- Very well tested by Netzsieger
- Cleaning and care instructions for poster frames
- Cleaning and care for poster frames
- Sustainability - saving on packaging waste
- Wall or window advertising with a wire rope system from ALDISPLAYS
- DIN formats and poster formats in advertising
- Trade fair report 4th Cologne Businessday
- Around the Point of Sale
- Point of Purchase: The place of purchase and its importance in marketing
- Sales Promotion Definition: What is sales promotion?
- PoS material: sales promotion directly at the point of sale
- PoS material: What matters in design and presentation
- PoS advertising media: What content for advertising at the point of sale?
- PoS actions: Which activities are successful at the point of sale
- Point of Sale: definition and importance of the POS
- Sales promotion Marketing: Measures to promote sales
- PoS Marketing: The Point of Sale and its Role in Marketing
Topics:
Colour theory made easy
... RAL, HKS, NCS, CMYK & Co. - an overview ...
When it comes to the colouring of products, there are very different possibilities for the exact definition of different colour tones. The colour system to be used is always related to the corresponding application, which has the disadvantage that some colours cannot be transferred exactly to all media. Thus, in the course of time, the most diverse colour systems have become established in the most diverse areas.
It becomes problematic when standards, e.g. from the printing sector, are applied to the surface design of different materials and vice versa.
For powder coating, for example (as a durable and robust type of surface colouring) of sheet steel and aluminium, among other things for displays and snap frames, as well as for the exact colour standardisation of paints and varnishes, the RAL standard(Reichs-Ausschuß für Lieferbedingungen) has established itself as the most important colour catalogue for the unification of industrial colour standards. The colour collection "Classic" with its 213 colour tones is the most frequently used version, supplemented in the meantime by the systems "Design" and "Effect", which now contain 1625 and 490 colour tones respectively.
HKS, NCS, CMYK - more information on this topic will follow soon.
Best regards from Cologne,
Yours, Rolf Göpfert
